AMHA-USA - Lessons -Enhanced Pages
Web Skills for Professionals
| One of the objectives for
AMHA-USA is to support development of mental health professionals' skills as Internet communicators.
Each professional member of AMHA has personal control over their own professional listing which appears on several interlocking web sites. Since 1998, AMHA members have been doing research about how the public searches for mental health information on the Internet amd about how to provide clear information to the public. The interlocking sites design created for AMHA is, in part, a result of that research. AMHA has a partnership in web presence with a programming and design team that is creating the newest kind of dynamic web page. The Enhanced Pages and Enhanced Web Sites available to AMHA members represent the leading edge in simplified web presence for people who are not necessarily able web site designers. Here we offer lessons to guide new and current professional members of AMHA into the construction and use of these dynamic, simple pages. |
Lesson 1
| To change your narrative entries and/or to expand the information about your practice that is available to people searching for therapists on-line complete the following steps. 1. Go to http://www.americanmentalhealth.com 2. Click past the opening page by clicking on the button that says: For Mental Health Professionals 3. Go to the lower left corner of your computer screen (you may need to scroll down) to the ball with a key in it -- over the top of which are the words - Member Login. and upon which are the words - New Members Welcome- click on that ball. 4. The Member Login and Administration page will open. Take a moment to read it if you have not. 5. Enter your user name and password. 6. Will open a second Member Login and Administration page which begins with the text .. -Welcome Back- read the information on that page as well. ( If this entry process seem tedious, please be aware there are several layers of protection to keep this site safe from hackers and to protect the security of your information- you have just passed through two of those layers.) 7. You have now come to your personal web site data administration area. You have full control of how your practice is presented on the Internet from this administration area. There are some simple skills required to achieve mastery over your web data. Familiarize Yourself with the Data Administration Page Your Name appears at the top of your data administration page. Below your name is a -Navigate- bar. It shows where you are in your data administration page. You enter on the -Therapist Profile (for public search listing)- The Therapist Profile stores the public information that shapes clients' searches on the -Therapist Locator- menu. The -Therapist Locator- menu is accessible in many locations throughout the complex structure of AMHA-USA's interlocking web sites.
For now we are featuring the
-Therapist Profile (for public search listing)- Then, scroll to the bottom of the data page and
click on on the -Save Changes- button. (It is important to save changes often when working on your data page.) Note that you can let your e-mail address be public, available for potential clients to send you messages, or keep it private, available only for messages from the web site and AMHA administration people.
|
Lesson 2
|
The
word restrictions listed on the data entry page are guidelines; the
Narratives you write can be as long as you like.
Remember, brief is better. Please
tell us, In "Narrative" form, about your Education / Training
/ Background Write
about your professional background and experiences.
Include the types of professional work you have done, the settings
and circumstances you have worked in professionally. Emphasize
aspects of your experience relevant to your current clinical practice
and to the work you want to attract. Please
enter a brief narrative about Professional Interests / Specialties /
Groups or other projects Write
about your practice and clinical focus. Remember you are writing to
future clients, not to your colleagues. TIP: To help
narrate your professional interests you could write brief outline
descriptions of your last 5 to 8 most-enjoyed clients/clinical cases --
the issues, concerns, the process of the work, its direction and
outcome. Leave those descriptions for a day or so and then re-read
them. As you read what you have written, remember what you love to
do and are good at. Then write about your practice and clinical
focus, the "I like to work with..." part of your narrative. Hospital
and/or Teaching Affiliations: (if applicable): List,
including any information you want to highlight about your hospital or
teaching work. Professional
Affiliations / Activities: List
the organizations to which you belong, professional certifications,
Diplomate status etc.
|
Lesson 3
|
Improving your chances of being found on the Internet Your practice listing is a mini-website and you can put
on links or get others to link to it. To make format changes, log in, go
to your member listing, and scroll up to the Navigate Bar near the top of the
page. There is a tiny pull-down menu on that line. If you
choose "Enhanced Listing," it should take you to the "Outline
Page" for your web page. This is where you add things and make
changes. You can "trash" the lines or look at the line
instructions more closely (magnifying glass). About meta-tags. These are the search
terms that search engines use to find destinations (like us) on the internet.
If you would like to expand your meta-tag list for your professional page, here
is how to do it: On the Outline Page, put your cursor on Content
Outline, near the top. Pull down and click on "Page
Extras." You should get a page with a lot of lines and terms in
bubbles. I have put in your title, which is what appears at the top of
your personal page. You can change or add to anything on this page
(although the first four categories are all I use), but you MUST
"save" when you change EACH LINE. These lines are separate; you
cannot change the whole page at once. A bit tedious going back and forth
to the Outline Page, but what can I say... you are talking to a very complicate
data base engine here. The "Search Terms" line contains your personal
meta-tags. You can add anything that applies to you, or that you think
potential clients might use. The terms are in no particular order, so you
can start anywhere. Add variations of those terms that occur to you.
Add anything that someone might use to describe your work or your therapy
approach. Just use commas between terms. Another good place to find
useful terms is to go to the website's "Therapist Locator" (on the
left on the Home page, and on most pages). Click, and when you get to the
search page, click on key terms. The list is comprehensive, to put it
mildly. Don't forget to save your line. When you finish adding Search Terms, think of a good,
comprehensive description of your practice, including your name, and type it in
as the "Description," the next item under Search Terms.
Again, save the line. To buy your domain name you can start at the "Your Own Domain Name" page on this site ... then the right name servers will already be attached to your domain name when you buy it. Don't understand about Domain Names? See next Lesson! |
