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AMHA-USA - Lessons -Enhanced Pages


Printable Guide to Listing your practice - basic information sheet

Printable copy of Lesson 1 & Lesson 2

Printable copy of Lesson 3

Web Skills for Professionals

One of the objectives for AMHA-USA is to support development of mental health professionals' skills as Internet communicators.  Each professional member of AMHA has personal control over their own professional listing which appears on several interlocking web sites.

Since 1998, AMHA members have been doing research about how the public searches for mental health information on the Internet amd about how to provide clear information to the public. The interlocking sites design created for AMHA is, in part, a result of that research. AMHA has a partnership in web presence with a programming and design team that is creating the newest kind of dynamic web page.

The Enhanced Pages and Enhanced Web Sites available to AMHA members represent the leading edge in simplified web presence for people who are not necessarily able web site designers.

Here we offer lessons to guide new and current professional members of AMHA into the construction and use of these dynamic, simple pages.

 


printable copy of lessons 1 & 2

Lesson 1

To change your narrative entries and/or to expand the information about your practice that is available to people searching for therapists on-line complete the following steps.

1. Go to http://www.americanmentalhealth.com
2. Click past the opening page by clicking on the button that says: For Mental Health Professionals
3. Go to the lower left corner of your computer screen (you may need to scroll down) to the ball with a key in it -- over the top of which are the words - Member Login. and upon which are the words - New Members Welcome- click on that ball.
4. The Member Login and Administration page will open. Take a moment to read it if you have not.
5. Enter your user name and password.
6. Will open a second Member Login and Administration page which begins with the text .. -Welcome Back- read the information on that page as well. 
( If this entry process seem tedious, please be aware there are several layers of protection to keep this site safe from hackers and to protect the security of your information- you have just passed through two of those layers.)
7. You have now come to your personal web site data administration area. You have full control of how your practice is presented on the Internet from this administration area. 


There are some simple skills required to achieve mastery over your web data.

Familiarize Yourself with the Data Administration Page

Your Name appears at the top of your data administration page.
Below your name is a -Navigate- bar. It shows where you are in your data administration page. 
You enter on the -Therapist Profile (for public search listing)- 
The Therapist Profile stores the public information that shapes clients' searches on the -Therapist Locator- menu.
The -Therapist Locator- menu is accessible in many locations throughout the complex structure of AMHA-USA's interlocking web sites.


Click on the arrow shape by the -Navigate- bar to scroll to 
-Professional Information (for private AMHA use only)- 
or to -Photo upload (for therapist locator listing)-
or to the administration area of your -Enhanced Listing- page if you have an enhanced listing.


... More about those tools later, 

For now we are featuring the -Therapist Profile (for public search listing)- 

Just beneath the -Navigate- bar is a scroll down menu of states. 
If you are licensed in one state, that state should be highlighted (appearing in blue on the list)- if you are licensed and practice in more than one state, hold down the -Control- key on your keyboard and highlight the second state. 

Then, scroll to the bottom of the data page and click on on the -Save Changes- button. (It is important to save changes often when working on your data page.)

Next is your salutation: Ms. Mr. or Dr. or whatever you prefer can be entered there, or, you can leave the space blank. If you enter a salutation it will appear where your full name appears on the web site.

The next several data windows are self explanatory, from First Name, through e-mail address. 

Note that you can let your e-mail address be public, available for potential clients to send you messages, or keep it private, available only for messages from the web site and AMHA administration people. 
You must enter an e-mail address. Trying to manage your web data page without an e-mail address entered is extremely difficult. Your User Name and Password are linked to it in the web site's data base. Remember, if you change your e-mail address, change your data page!

Note wheelchair access. Default data entry is -Yes- 
If your office is not wheelchair accessible - please make the change.

Your Address
The -Location- line of your address can be used in two different ways. 
If you practice as part of a group, or have a practice business name you can enter that on the -Location- line. 
Or, you can use the -Location- line to indicate an area of your community.
The second line of the address is for street and suite numbers.
There are spaces for two practice addresses. 


If you practice in more than two locations, please advise member services: memberinfo@americanmentalhealth.com

Your Fee Information can be kept private, or can be public. If you make it public, please be sure your fee narrative is clear and concise.

The per state menu for the "Affordable Care" plan should not have a data entry at this time, since no state is currently ready to market an Affordable Care plan.

The per state menu for "Guild" marketing should have a data entry if you are in a state where there is a marketing Guild and you are a member of the Guild.

Under the Heading Education/Training/Background
there are a series of data entry windows. 
Enter your discipline,
Then your highest degree
The first scroll down menu refers to populations you serve, 
the second pull down menu includes terms for problems, theories, types of services, populations, 
the third refers to hospital based services and experience
please use the Control key as indicated, select the terms that apply to your practice from each menu. 

Remember to click the Save Changes button at the bottom of the page often so the electronic gremlins do not eat your data entries.

Lesson two deals with the content of your Narratives at the bottom of your data page.

Lesson 2

The word restrictions listed on the data entry page are guidelines; the Narratives you write can be as long as you like.  Remember, brief is better. 

Please tell us, In "Narrative" form, about your Education / Training / Background 

Write about your professional background and experiences.  Include the types of professional work you have done, the settings and circumstances you have worked in professionally.  Emphasize aspects of your experience relevant to your current clinical practice and to the work you want to attract.

Please enter a brief narrative about Professional Interests / Specialties / Groups or other projects

Write about your practice and clinical focus. Remember you are writing to future clients, not to your colleagues.  

 TIP: To help narrate your professional interests you could write brief outline descriptions of your last 5 to 8 most-enjoyed clients/clinical cases -- the issues, concerns, the process of the work, its direction and outcome.  Leave those descriptions for a day or so and then re-read them.  As you read what you have written, remember what you love to do and are good at.  Then write about your practice and clinical focus, the "I like to work with..." part of your narrative.

Hospital and/or Teaching Affiliations: (if applicable):

List, including any information you want to highlight about your hospital or teaching work.

Professional Affiliations / Activities: 

List the organizations to which you belong, professional certifications, Diplomate status etc.

 


Printable copy Lesson 3

Lesson 3

Improving your chances of being found on the Internet

Your practice listing is a mini-website and you can put on links or get others to link to it.  To make format changes, log in, go to your member listing, and scroll up to the Navigate Bar  near the top of the page. 

There is a tiny pull-down menu on that line.  If you choose "Enhanced Listing," it should take you to the "Outline Page" for your web page.  This is where you add things and make changes.  You can "trash" the lines or look at the line instructions more closely (magnifying glass).   

About meta-tags.  These are the search terms that search engines use to find destinations (like us) on the internet.    If you would like to expand your meta-tag list for your professional page, here is how to do it: 

On the Outline Page, put your cursor on Content Outline, near the top. Pull down and click on "Page Extras."  You should get a page with a lot of lines and terms in bubbles.  I have put in your title, which is what appears at the top of your personal page.  You can change or add to anything on this page (although the first four categories are all I use), but you MUST "save" when you change EACH LINE.  These lines are separate; you cannot change the whole page at once.  A bit tedious going back and forth to the Outline Page, but what can I say... you are talking to a very complicate data base engine here. 

The "Search Terms" line contains your personal meta-tags.  You can add anything that applies to you, or that you think potential clients might use.  The terms are in no particular order, so you can start anywhere.   Add variations of those terms that occur to you.  Add anything that someone might use to describe your work or your therapy approach.  Just use commas between terms.  Another good place to find useful terms is to go to the website's "Therapist Locator" (on the left on the Home page, and on most pages).  Click, and when you get to the search page, click on key terms.  The list is comprehensive, to put it mildly. Don't forget to save your line. 

When you finish adding Search Terms, think of a good, comprehensive description of your practice, including your name, and type it in as the "Description," the next item under Search Terms.  Again, save the line. 

If you're interested, for professional advertising, you can buy a personal domain name (about $30 for 2 years), and then have AMHA point it at your web page ($60 per year).

To buy your domain name you can start at the "Your Own Domain Name" page on this site ... then the right name servers will already be attached to your domain name when you buy it. 

Don't understand about Domain Names?   See next Lesson!

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